NTFM assignment

For our NTFM assignment, we had to carry out a review of a company in terms of their use of social media. Our group conducted our report on Dell.

Our video reviewing Dells use of Social Media can be seen here .


What have I learned from NTFM ?


It only seems like yesterday we were setting up our wordpress accounts and told to write our first blog called “blogging begins” . At first, I didn’t really have much of a clue what we were going getting ourselves into but as the weeks rolled by I soon became enthralled.

Everyday we spend most of our time on social media. For some people its spending countless hours on Facebook. For myself, I’m constantly snooping around Twitter on my iPhone looking for the latest news. It was good to be involved in a module that had everyone interested and related to their everyday lives.

Between the lab class and the lectures, we were able to focus on this Social Media boom that is occurring and give our own opinions on it. Nobody was labelled right or wrong. Everyone was given the chance to give their views and it was great. As marketing students, every project we are assigned seems to entail social media marketing. Every lecturer mentions they want a chapter involving this subject which baffles me as to why it took until the second semester of third year to introduce us to this module. I feel we could have benefit if we were introduced to it earlier. Even the video making for our final assignment was great. At the start we thought it was going to be a disaster but when we got down to it, it ended up being fun and is something we wont shy away from doing in the future.

Also, a  big thank you to Colette who made it the interesting module it is. We have all learned hugely from this.

For those who are still unsure about social media, a quick video is available here

Feedback on Social Media Preferences



This weeks blog is similar to the one I posted a few weeks ago about being a Facebook addict. This time I will focus on Facebook’s social media rival Twitter. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets” .

Twitter was set up in 2006 and since then it has developed over 400 million users. It is a growing phenomenon and is rivaling Facebook in terms of popularity. So why has Twitter become so popular? First of all Twitter is more mobile friendly. People can connect with the click of a button on their phone nowadays. Twitter has mobile apps for all phones ranging from the I phone and Samsung Galaxy to the Blackberry. There was a 182%  increase in mobile Twitter users between 2010-2011 which I think tells its own story. The layout is even easier compared to Facebook. When you log onto Twitter on your mobile you have the homepage and a button for your own profile which are the only two things you really need. On Facebook however, you find yourself scrambling around with the phone trying to get from the news feed to your profile and to the chat section.

Another massive incentive for users to now use Twitter is that the user can decide what content he/she wants to see. On Facebook we are constantly bombarded with pictures, bogus competitions and various like and share pages. I know personally i despise this aspect of Facebook which is why Im not a more avid user of Twitter. On Twitter i decide what i want to see. If i want to see posts by the irish times I will follow them, if i dont want to see anything posted by them I wont follow.

To conclude, what does the future hold for Twitter. Personally I think it will overtake Facebook in a few years. Most celebrities have an account which is also becoming a huge factor for users. People want to be able to interact with their favourite celebrities. On average Twitter sees 350 million tweets a day. The SuperBowl 2013 saw a staggering 24,100,000 tweets throughout the whole game and I must hold my hands up here, Id say i contributed about 50 of those 24 million tweets. My Iphone did’ nt leave my lap until the game ended.

I have also included a video for those who are not so familiar with Twitter. I can be viewed here .

Are we caught in a filter bubble???

After viewing the video by Eli Pariser, I couldnt help but thinking to myself, are we actually surfing in a filter bubble and are we even aware that we are. First of all, I must hold my hands up here and admit I had never been aware of the filter bubble until our lecturer Colette mentioned it to us in class.

Im in no position to say if Eli Pariser is right or wrong but I have been really intrigued by his video. I dont feel personally that we all now depend on recommendations such as Googles personalized results and the facebook news feed which decides for us whose updates we see. But if these individually tailored filters are successful in giving us only what we want, as measured by what we click on or “like”, then maybe they will remove all the points of view that we disagree with, all the hard truths we prefer to ignore, and everything else in the world that might broaden our horizons.

I can say I wasnt aware of the concept but maybe I was and I just didnt know it. Anytime i like pages on facebook im always recommended pages in relation to what i have liked. For example, if i like Liam Gallagher, i get recommendations for Noel Gallagher,Oasis, Beady Eye etc… In hindsight, am i really suprised by this? the truth is im probably not, if anything i expect it.

So who are the main players in this filter bubble? The big two would have to be facebook and google. Lets say I type the word “pubs” into google, the map will show me all the pubs in the area in located in. Google break through all the clutter that i dont need and give me the results that apply to me.

I do feel though we should have a choice though. There are people like me who are happy to live in this bubble but there is also an equal amount of people that are not happy with it. A classmate of mine has mentioned that a new search engine called Duck Duck Go is being launched which doesnt filter any content. I think this will keep a lot of people happy.

I will leave you with a simple question, are you inside or outside???

I have also included a video that will help fellow rookies understand what this filter bubble actually is.. It can be found here .

Is facebook taking over our lives??


It is a question that is becoming more and more frequent each and every day. Is facebook really taking over our lives? In my opinion I think it is. Facebook is available everywhere and anywhere for anyone who wants to use it. Maybe in the age of laptops and pc’s, it might not be as popular as it is now. As the smartphone has risen to its popularity throne, so too has social media and in particular facebook.
According to the technology inquirer, since Facebook launched, its users have produced over 1.13 trillion “likes,” a feature that begun in February 2009. It has also seen 140.3 billion “friend” connections, 219 billion photos uploaded and 17 billion location-tagged posts. Facebook said its users have played 62.6 million songs from its music apps 22 billion times. These figures alone are staggering.
As an active user of facebook, it is easy to see why it has taken over. On a simple night out on the town, there are hundreds of teenagers around with cameras taking photos that are up on facebook a few hours later. That leads us to the next point of asking has it gone too far in taking over our lives? Is it invading some peoples privacy?
Another shocking fact that really epitimises the problem here was found on “omg facts.com” . In 2011, a third of all divorces contained the word facebook. This is fascinating and also backs up the comment about it invading peoples private life. The simple fact is, facebook is everywhere we go. It is going to continue to be there for at least another five years. People will continue to have the ability to know every little detail about everyone else. It will continue to destroy some peoples lives and that is the harsh reality. For now, facebook has control over all us clumsy users lives!!

Also attached is a video with just another couple of facts that furthers the claim that this pest of a social network site has taken over our day to day life.


The app is dead….Long live mobile

best-smartphone-2011The reality today is that companies have seen mobile marketing as an essential tool in their marketing strategies. There is very little difference between an app site and mobile site in terms of interface. There is more functions with the app and they take longer to develop than the mobile site. Another huge difference is that there is a charge for the app while the mobile site is free of charge. A big factor is that 1 in 4 apps are only used once, there is over 1 million apps in the app store but how many of them are actually being used? Mobile marketing is a booming phenomenon. According to Google, 82% of people have researched a product/ service on their phone and 15.5% of internet traffic is through mobile. The harsh reality nowadays is that a bad mobile experience can cost you customers.
RTE is a great example of effective mobile marketing. They have drop down menus which makes it easier for people to browse and also minimises scrolling. You need to be able to show the customers everything that’s available to them in a quick and easy way. It’s a known fact that 61% of people don’t find what they want straight away and tend to move on. Its also important to make the site thumb friendly which enables customers to look around without any inconvenience. It is estimated that 1 billion people will be using mobile banking services by 2015. It is even noticeable nowadays that people are using their laptops less as a result of how feasible mobile marketing has become but that is an argument for another day. The bottom line is mobile has changed the way we live in a good way and will continue to do so for the foreseeable future. I will conclude my blog by showing you a very interesting video on the mobile internet revolution which you can view by clicking here.